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The Aurora Highlands Visitor Center Client & Project Overview
Client: The Aurora Highlands — a 4,000-acre master-planned community in Aurora, Colorado.
Project Scope: Design, supply, and install full audio-visual systems for the Visitor Center including a large-format video wall, interactive touch displays, live streaming feeds, and supporting AV infrastructure.
Integrator: Logic Integration (Lone Tree, Colorado)
Timeframe: Concurrent with the Visitor Center build-out to support marketing, sales and community engagement functions.
Objective: Deliver a striking, immersive AV experience that supports The Aurora Highlands’ brand (“The Art of Living”), communicates the development’s vision, and enables flexible use for tours, interactive exploration, presentations, and live content.









- The Visitor Center needed a “wow” moment right as visitors arrive—an impressive focal display to communicate the scale and ambition of the community. According to The Aurora Highlands website: “you’ll see our huge 16 TV video wall with information on the community.”
- Multiple user types: home-buyers, realtors, community stakeholders, internal marketing/sales staff. The AV system had to support tours, self-service interaction, staff-led presentations, and events.
- Interactive touch-screen experience: The site mentions “interactive touch screen TVs featuring 360 degree virtual tours.”
- Live-streaming / construction feed integration: The development offers live-streaming cameras monitoring build progress, which needed to be integrated into the AV environment.
- Color, interior lighting and ambient conditions characteristic of Colorado commercial spaces (e.g., abundant daylight, glare, high ambient brightness) meant display choice and AV system design needed to accommodate high brightness and contrast.
- Future-proofing and flexibility: The AV system had to support evolving content (community updates, model home videos, live streams) and integrate with digital marketing assets over time.
1. Extensive Structured Cabling Backbone
- Logic Integration selected a high-impact video wall (16-screen tile configuration) at the Visitor Center arrival zone, delivering immediate visual impact. (As referenced by The Aurora Highlands site: “huge 16 TV video wall”) immediate visual
- Utilizing the company’s expertise in large format LED/LCD systems (see Logic Integration video-wall services page) page
- Engineering considerations included mounting system, structural support behind the display plane, service access, video-wall controller, input sources and content management
- Content distribution architecture was built to allow switching between various inputs (digital brochure video, community overview, live construction feed, interactive map)
2. Interactive Touch-Screen Stations
- Several interactive touch-screen TVs were installed so visitors can explore 360-degree virtual tours, community land-plan, builder maps, and model-home galleries.
- These stations were networked back to the AV control infrastructure, enabling staff to push content from a central console, or allow self-service mode.
3. Live Streaming & Construction Feeds Integration
- Live streaming feeds (construction cameras) from The Aurora Highlands site were integrated into the AV system so the Visitor Center could display real-time project progress.
- A dedicated display and control interface allows switching between multiple live camera angles, archived footage and scheduled update loops.
4. Supporting AV Infrastructure
- Audio system installation, including ambient background audio in the Visitor Center lounge and meeting areas.
- Presentation system for the conference room (large screen, projector or large display, AV rack, Crestron (or equivalent) control system).
- Digital signage and content distribution infrastructure, enabling centralized management of multiple display endpoints.
- Integration of WiFi printer, closing-table station for realtors (per the website: “Realtors can use The Closing Table … with our free WiFi and printer.”)
- Cable routing, rack room setup, structured networking, remote monitoring and service support built into the design to align with Logic Integration’s “Logic Care” support model.
5. Design & Experience Focus
- The AV aesthetic was coordinated with the interior design of the Visitor Center: clean lines, minimal visible tech, ambient lighting tailored to enhance video-wall clarity without glare.
- Content workflow was designed to reinforce The Aurora Highlands branding: “The Art of Living” and the blend of city energy + open plains.
- Use scenarios were mapped for visitor tours, realtor meetings, community events, and live streaming launches.
- The video wall created a strong visual anchor upon arrival, reinforcing the scale and modern character of the community and supporting high-engagement visitor experiences.
- Interactive touch stations empowered visitors to self-explore, increasing dwell time and creating meaningful engagement with the land-plan and builder options.
- The integration of live streaming feeds gave transparency to the development process and provided dynamic, changing content—making each visit feel current and relevant.
- From an operational standpoint, the AV system delivered flexibility: staff can quickly shift from a self-tour mode to an event mode, push updated content, or highlight new builder partners and phases.
- From a marketing perspective, having a modern AV installation supports The Aurora Highlands positioning and offers a premium experience to prospective buyers and realtors.
- Logic Integration’s support model and remote-monitoring infrastructure ensure that the Visitor Center AV remains reliable, with minimal downtime and maintenance disruptions—supporting the long-term success of the installation.
- Early AV integration into the build schedule is critical. The structural, lighting and finish trades must be aligned so that the video wall location, cabling runs and display orientation are optimized from the start.
- Ambient lighting must be measured carefully in spaces with large video walls; high brightness displays or LED modules may be needed in high-light-level environments such as Colorado commercial centers.
- Content strategy matters: a powerful video wall is only as effective as the content driving it. Working with the client on workflows for live update, scheduled loops, interactive maps and user-driven exploration increases ROI.
- User experience design (UX)is key: For multiple user types (walk-in buyers, realtors, event audiences), designing separate modes (self-service vs staff-led) and intuitive interfaces ensures the technology enhances rather than complicates the experience.
- Service and support planning must be baked into the project plan—especially for mission-critical visitor-center installations. Remote monitoring, redundancy, and rapid-response maintenance contribute significantly to long-term success.
- Brand alignment: The AV installation must reflect the broader brand identity of the client. In this case, Logic Integration aligned the design and experience with The Aurora Highlands’ positioning as a forward-looking, connected, and exceptional community.
The partnership between Logic Integration and The Aurora Highlands delivered a high-impact AV installation for the Visitor Center that not only supports the client’s marketing and sales goals but also provides a flexible, future-proof platform for evolving content and visitor experiences. By combining a dramatic video wall focal point, interactive touch-screen experiences, live streaming construction feeds and an operationally sound AV infrastructure, the project sets a new standard for how real-estate development visitor centers engage and convert prospects.